Sea-Doo Forms Partnership with deadmau5

BRP hopes electronic music producer Sparks some interest in PWC

Sea-Doo pushed the envelope with its new, lightweight Spark watercraft and now it’s stepping outside the box again with a unique partnership with electronic music producer deadmau5.

While deadmau5 may seem like a strange partner for a personal watercraft manufacturer, he says he’s been an enthusiast for several years and can usually be found on the water when he’s not producing music.

Read our review of the 2014 Sea-Doo Spark

Sea-Doo put a video together showcasing deadmau5 and the Spark, which included the lightweight craft being towed by a Ferrari. While Sea-Doo says the Spark is easily towed by almost any vehicle, it takes a dedicated (and possibly deranged) rider to install a tow hitch onto a fine Italian sports car.