Yamaha WaveRunners tops in resale value PersonalWatercraft.com March 26, 2009May 13, 2016 Shares Comments Kelly Blue Book says WaveRunners best at retaining valueAccording to a comparison of Kelly Blue Book values of the top 12 most popular personal watercraft models from each of the last five model years, Yamaha WaveRunners retain their value more than any other brand. “The ability for a product to hold its value over time is a critical element for consumers in deciding which brand to choose,” says Forrest Sherman, publications manager at Kelley Blue Book. “In Kelley Blue Book’s analysis of the top 12 most popular models, Yamaha’s WaveRunners have held more of their value than the other personal watercraft brands.” Yamaha had four out of the top five models with the highest percentage of retained value across all the models that were compared. These Yamaha models, all from 2008, include the VX Cruiser, VX Deluxe, FX SHO and FX Cruiser SHO. The other model in the top five was the 2008 Kawasaki STX®-15F. “The keys to retaining a product’s value are the longevity and relevancy of its features and attributes, along with reliability and dependability,” says Scott Watkins, product manager of Yamaha’s Watercraft Group. “We conduct exhaustive customer research and surveying so we know exactly which elements are going to best resonate with customers. By doing so, we not only satisfy the needs of the customer when they initially purchase the product, but we increase the product’s ability to retain value over the years.” The results were derived by examining each model’s MSRP during its model year, and comparing that price to the Kelley Blue Book suggested retail value as listed in March 2009. The comparison looked at model years 2004, 2005, 2006, 2007 and 2008. Related Reading 2009 Yamaha WaveRunners topping sales charts Share Share Subscribe Like PersonalWatercraft.com on Facebook Related Stories New feature saves fuel on WaveRunners Yamaha shines at Mark Hahn Memorial Yamaha’s VX Series more fuel efficient in 2010 Comments Most Popular Remembering the Sea-Doo XP March 16, 2016 2013 Yamaha VXR Review January 29, 2013 2025 Yamaha JetBlaster PRO 2-Up Review August 22, 2024 2024 Yamaha GP HO Review May 22, 2024 2017 Kawasaki Jet Ski Ultra 310LX Review June 5, 2017 2024 Kawasaki Jet Ski STX 160X Review June 14, 2024 Latest Stories 2025 Sea-Doo FishPro Apex Review 2025 Yamaha JetBlaster PRO 2-Up Review The Toys Of Summer Kemimoto 4 Bow Bimini Top and Boat Bumper Review Repowering Your PWC Like us on Facebook Follow us on Twitter Newsletter